Stetson Ramey
Stetson Ramey Holiday lighting company operator + workflow/software builder
Built for Colorado Christmas Lights

I run a 'Tis the Season Holiday Lighting and I build the systems and automations for serious operators.

In the off season, I help companies like Colorado Christmas Lights with fast websites, ad landing pages, automations, integrations, Airtable, database cleanup, quoting, billing, renewals, and routing.

I've built real systems that work in real companies and save operators hours of time
900–1,000 ’Tis the Season customers served each holiday season with a lean team (3 owners + seasonal installers)
94% ’Tis the Season year-over-year customer return rate
220 new ’Tis the Season customers sold in our biggest new-sales season

Local, low-pressure, and happy to help.

I’m local to the Denver area. I’ll meet you for coffee, or you can grab 30 minutes on my calendar and bring one workflow that’s annoying you. No pitch required — I’ll help you think through it for free.

Routing and communication across a big Colorado footprint

I saw that Colorado Christmas Lights serves Boulder, Denver, Breckenridge, and larger commercial customers like Vail Resorts, The Stanley Hotel, the City of Louisville, and the Outlets at Silverthorne. With that kind of territory and customer mix, routing, billing, and consistent customer communication can become real operational leverage points.

Custom built for your business and your processes

These examples come from working systems inside our holiday lighting company. Your business could be very different, but the point is not to force a specific software stack — it is to make seasonal workflows faster, cleaner, and easier to manage.

Different tools are fine: the demos use Airtable, Stripe, TextMagic, CompanyCam, Spoke Dispatch, Google Maps, and custom handlers. If you use something else, the workflows can usually adapt.

Things I can build for your business

Websites, workflows, cleanup, and the weird glue between the tools your team already uses.

1

Rocket-fast, SEO-friendly websites

Clean, modern sites that load quickly, explain the offer clearly, and make it easy for customers to request a quote.

See our website: tistheseasonkc.com

2

Landing pages for ads

Focused pages for Google, Facebook, seasonal promos, recruiting, or service-area campaigns where the only job is conversion or if you want to A/B test ads for optimizing conversion.

3

Automations

Make the tools you already use talk to each other, remove copy/paste work, make life easier for office staff or field techs, and keep customer follow-up from falling through cracks.

4

Custom integrations

Connect forms, CRMs, payment systems, texting tools, maps, dispatch, internal dashboards, and other business-critical systems.

5

Database cleanup

Untangle messy Airtable, Sheets, CRM exports, duplicate customers, stale statuses, and data that nobody trusts anymore.

6

Airtable deep dives

Audits, rebuilds, automations, interfaces, extensions, scripts, and operator-friendly systems your team can actually use.

Examples of Workflows I've Built for Our Business
Quote turn form submissions into priced, visual quotes
Bill create Stripe payment links and sync customer records
Renew reactivate existing customers by text each season
Route group paid customers by area and dispatch crews

Short videos will show what is possible. The services above are what you can actually hire me to help with.

01

Website lead → roofline markup → personalized quote email

A new lead flows into Airtable, we review the house on Google Maps, roofline footage is entered, marked-up photos are attached, and a custom handler sends the customer a personalized quote email.

  • Contact form to Airtable
  • Linear-foot pricing input
  • Personalized email with pricing/photos
  • Out-of-service-area response when needed
02

Accepted quote → Stripe, TextMagic, CompanyCam, and payment link

When a customer moves forward, the workflow creates the customer in Stripe, TextMagic, and CompanyCam, uploads the marked roofline photo, creates the payment link, and makes it easy to text the invoice (we use another automation for 1-click texting not shown).

  • Stripe customer/payment setup
  • TextMagic customer creation
  • CompanyCam project/customer creation
  • Payment link ready to text
03

Annual renewal texts, forms, Stripe checkout, and paid status sync

Existing customers receive a text with a link to a renewal form. Their Airtable record updates, yearly payment page link is created, Stripe checkout is generated dynamically, and payment status syncs back automatically.

  • Returning customer text campaign (not shown in demo)
  • Renewal form updates customer record
  • Yearly service line items generated
  • Dynamic Stripe checkout
  • Paid status synced back to Airtable
04

Paid customers → area-based routes → crew dispatch

Customers who are "yes" for the year are organized with a custom Airtable extension, routed through Spoke Dispatch, and pushed to the field team's Spoke apps so installers have routes on their phones.

  • Customers grouped by area
  • Custom Airtable routing extension
  • Spoke Dispatch route building and optimization
  • Routes pushed to install/service team mobile apps

Wanna chat what automations you can build?

If improving your site, quote intake, customer follow-up, billing, or routing would be useful, grab 30 minutes, email me, or text me. If it lives between your website, your CRM, your spreadsheet, and your team’s daily process, I can probably help.

Text to meet me in person